Backing Visionary Founders Who Build the Future
At Catalyst Industries, we take a founder-led approach when selecting the technology companies we partner with. For us, the strength of a business begins with the strength of its founders. We look for individuals who combine deep technical expertise with a proven ability to execute.​
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We work closely with our founders to help them achieve their strategic objectivesnot just by providing capital and platform support, but by opening doors. We actively leverage our global network of senior industry executives, advisors, and subject matter experts to accelerate commercial traction, shape go-to-market strategies, and unlock key partnerships. Our hands-on approach is designed to amplify each founder’s vision and ensure they have the right backing to scale with confidence.
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We’re proud to work with founders who are not only visionary but also deeply mission-driven. By backing leaders of this calibre, we ensure that everything we deliver through Catalyst is grounded in real-world relevance and built for long-term impact.
Meet The Founders

Founder & CEO - Playter
Jamie Beaumont
Jamie is the founder and CEO of Playter, a London-based fintech company offering a 'Buy Now, Pay Later' (BNPL) solution tailored for small and medium-sized enterprises (SMEs). Launched in 2021, Playter enables SMEs to spread the cost of professional services—such as software, marketing, and recruitment—over 6 to 12 months, while ensuring suppliers are paid upfront within 24 hours. This approach empowers SMEs to manage cash flow more effectively without incurring interest or giving up equity.
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Under Jamies leadership, Playter has experienced rapid growth, securing over $58 million in funding to date. This includes a $1.7 million seed round in March 2022 and a significant $55 million equity and debt round in June 2022, led by Adit Venture Capital and Fasanara Capital, with participation from Fin Capital, Act Venture Capital, and 1818 Ventures.These investments have fuelled Playter’s expansion within the UK market and laid the groundwork for future international growth
Founder & CEO - Isometric
Eamon Jubbawy
Eamon is a British entrepreneur renowned for founding and leading innovative technology ventures across various sectors.
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Studying Economics and Management at the University of Oxford, Jubbawy co-founded Onfido alongside Husayn Kassai and Ruhul Amin. The company specialised in AI-driven identity verification, serving clients such as BT, HSBC, and Revolut. Under Jubbawy's leadership as COO, Onfido verified over 1 billion identities and prevented more than 40 million fraud attempts. In 2024, Onfido was acquired by Entrust, a US-based digital security company, for $650 million, marking one of the UK's most significant tech exits.
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Following his departure from Onfido in 2020, Jubbawy founded Isometric in 2022, aiming to introduce trust into the carbon removal industry. Isometric operates as a carbon registry, issuing scientifically rigorous carbon removal credits to help companies meet their climate commitments reliably. In 2023, Isometric secured $25 million in funding to drive carbon removal innovation.
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Co-Founder & CPO - PlanLab
Martin Davtyn
Martin is the co-founder and Chief Product Officer (CPO) of PlanLab.ai, a London-based startup pioneering AI-driven solutions for infrastructure project planning. Established in January 2024, PlanLab.ai aims to modernise the planning processes of large-scale infrastructure projects, addressing the prevalent issues of delays and budget overruns by integrating advanced optimisation and machine learning technologies.
Before founding PlanLab.ai, Martin served as a Lead Data Scientist at BCG X, the technology and design division of Boston Consulting Group. In this role, he led the development of supply chain optimisation products and contributed to various industrial AI applications. His academic background includes a Master's in Computer Science and a subsequent Master's in Statistics from ETH Zurich, where he specialised in natural language processing. ​

Co-Founder & CEO - PlanLab
Felix Hudson
Felix Hodson is the Co-Founder and CEO of PlanLab.ai, a London-based startup dedicated to transforming infrastructure project planning through artificial intelligence and optimisation technologies. Before founding PlanLab in early 2024, Hodson led Boston Consulting Group’s (BCG) large capital project planning practice in London, where he spearheaded analytics projects across supply chain, manufacturing, and operations. His experience at BCG involved developing and implementing advanced optimisation solutions for complex industrial challenges.
Hodson holds a First-Class Honours degree in Economics, Mathematics, and Statistics from Queen Mary University of London. His academic background, combined with his industry experience, positions him at the forefront of integrating AI into infrastructure planning. At PlanLab, he leads a team focused on developing tools like the Critical Path Drag Calculator and Resource Optimizer, aiming to enhance project scheduling and resource allocation for large-scale infrastructure projects.
Under Hodson's leadership, PlanLab.ai has attracted attention for its innovative approach to addressing inefficiencies in infrastructure planning. The company's solutions are designed to assist subject matter experts in navigating complex project planning with greater efficiency and accuracy, ultimately contributing to more sustainable and economically viable infrastructure development.
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Founder & CEO - Brendon Buck Architects
Brandon Buck
Brandon Buck is the founder and Design Director of Brandon Buck Architects, a London-based practice established in March 2024. With over two decades of experience at renowned firms such as Zaha Hadid Architects, Foster + Partners, Kohn Pedersen Fox Associates (KPF), and Perkins\&Will, Buck has led the design and delivery of prestigious, complex projects both in the UK and internationally.
Prior to founding his own practice, Brandon served as Design Principal at Perkins & Will's London studio, where he contributed to significant projects including the Which? Headquarters, Sixty London at 60 Holborn Viaduct, and Aykon London One. His academic credentials include a Master of Architecture from the University of Pennsylvania School of Design, a Bachelor of Arts from Columbia University, and RIBA Part 3 qualification from London South Bank University.
Brandon Buck Architects blends big-firm expertise with a boutique, design-driven approach. The firm's inaugural project, Port Nimara in Anguilla, is a world-class superyacht marina developed in collaboration with Perkins&Will and SF Marina. This ambitious waterfront development integrates architecture, landscape, and marine engineering to create a resilient and elegant coastal destination.
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Co-Founder - Berga & Gonzalez
Alberto Berga
Alberto is a Spanish architect and co-founder of Berga & González, an architectural visualisation studio established in Barcelona in 2001 alongside Javier González. Initially operating as a traditional architecture practice, the firm integrated visualisation processes from the outset, positioning themselves as early adopters in the field.
Berga & González has since evolved into a leading agency in architectural visualisation, specialising in property marketing and architecture. Their services encompass traditional still images (CGIs), film, immersive content including virtual reality, and design consultancy. The firm boasts a substantial team capable of managing complex projects, consistently delivering high-quality services while adhering to deadlines.
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Alberto's passion for architecture was nurtured from a young age, influenced by his father's work as a draftsman. He pursued his studies at the Barcelona School of Architecture. Throughout his career, Berga has emphasised the importance of creating a positive work environment, advocating for honesty, flexibility, and respect within the team. He believes in balancing work with personal life, ensuring that team members feel valued and heard.
In 2016, Berga co-founded AVA, a non-profit organisation aimed at organising and recognising the work of architectural visualisation professionals. The initiative emerged from collaborative discussions among various studios in Barcelona, leading to events that fostered community and shared knowledge within the industry.

CEO & Founder - Catalyst Industries
Sammy Al Sharifi
Sammy is the founder and CEO of Catalyst Industries, a London-based platform launched in 2024 that connects advanced technology solutions with risk management advisory services. The company focuses on addressing significant challenges across industries by leveraging partnerships with leading and emerging technology providers. Notably, Catalyst Industries has collaborated with IBM to integrate AI, ESG, and asset lifecycle management products into its offerings.
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Sammy is currently the Head of Transformation Risk at Pay.UK, the operator of core UK inter-bank payment systems including Bacs and Faster Payments. Acting in a senior leadership capacity, he oversees risk management for major technology programmes, with a focus on the Next Generation Infrastructure (NGI) initiative, designed to deliver a modern, secure, and scalable payments platform. He also leads strategic risk efforts around payment fraud, guiding the development of advanced prevention and detection capabilities. His role ensures that Pay.UK’s digital transformation is secure, resilient, and future-ready.
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Sammy is an experienced risk management leader.He has held positions as an Associate Director for AECOMs Integrated Programme Controls Team and as Real Estate Risk Management Lead for Turner & Townsend. He has led the risk management on numerous multi-billion pound programmes with notable Clients such as Pay.UK, Grosvenor, Battersea Power Station Development Company, Qatari Diar and National Highways.
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Sammy also previously served as UK CEO of Senseta, a US-based firm specialising in AI, data analytics, and autonomous systems. During his tenure, he secured strategic partnerships with Microsoft, NVIDIA, and Plymouth Rock Technologies, helping to grow Senseta’s global footprint.

Co-Founder - Catalyst Industries
Christel Ghandour
Chris (Christel) is a highly accomplished Project Manager and Information Security Leader with a proven record of delivering large-scale digital transformation, cyber resilience, and risk management programs across Energy, Legal, and Pharmaceutical industries. Last serving as Information Security Lead at BP Digital Security, she has played a pivotal role in strengthening cyber posture, enhancing governance frameworks, and redefining how business and security teams collaborate.
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Before BP, Chris was a Managing Consultant at Chaucer, where she spearheaded projects for top-tier clients including AstraZeneca, Freshfields Bruckhaus Deringer, and BP, driving process automation, digital portfolio delivery, and crisis management frameworks during the COVID-19 pandemic. Her work enabled clients to improve business continuity, optimize performance, and embed cyber-aware practices across global operations.
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Earlier in her career, Chris held key roles at the International Institute for Strategic Studies, where her analysis on the Yemen conflict was published in the Armed Conflict Database, and at Kuwait Oil Company, where she led digital transformation and Lean Six Sigma initiatives that modernized operational processes and strengthened disaster recovery capabilities.
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Chris holds an MSc in Crisis and Security Management (High Honors) from Leiden University, specializing in Terrorism, Foreign Fighters, and Cyber Security, and a BA in Political Science and Public Administration (High Honors) from the American University of Beirut. She also holds certifications in Scrum (PSMI & PSMII), Lean Six Sigma, and AWS Cloud, and is currently pursuing CRISC and CISM accreditations.
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Chris is known for transforming cybersecurity from a compliance function into a strategic enabler of business value. Her leadership style emphasizes collaboration, pragmatism, and innovation—qualities that have earned her strong testimonials from senior stakeholders across industries.
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CEO & Founder - WilsonAI
Gus Neate
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​Gus is the Co-founder and CEO of WilsonAI, a legal-technology startup focused on transforming in-house legal teams. He holds a Master of Engineering from University of Oxford, and previously worked at the international law firm Clifford Chance.
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After gaining experience as an Associate in Private Equity legal practice at Clifford Chance, Gus transitioned into legal-tech, identifying a need to remove bottlenecks for corporate in-house legal teams. He founded WilsonAI with the mission to “Unlock Legal Superpowers” for legal teams, enabling faster, smarter decision-making using AI and automation. Under his leadership, WilsonAI develops technology that integrates into legal workflows, supporting tasks that traditionally slow in-house teams down.
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Gus is an advocate for the future of work in legal services, emphasising how AI can enhance, rather than replace legal expertise. He actively shares insights on startup-growth, legal innovation, and building in public. His vision positions WilsonAI at the intersection of legal knowledge, engineering, and user-centric design.

COO - TruBuild
Yiannis Gkrimpizis
Yiannis is a commercial leader with extensive experience in digital transformation, programme management, and cost consultancy across global real estate and infrastructure markets. As Chief Commercial Officer at TruBuild, he leads commercial strategy, partnerships, and business growth, driving the company’s vision to modernise procurement and project delivery through AI and data-driven technologies.
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Before joining TruBuild, Ioannis held senior roles at Gleeds, CBRE, and Turner & Townsend, where he led digital PMO services and commercial management for large-scale public and private sector programmes across UK, Europe and Latin America.
He has a proven record of building and scaling digital project management solutions, integrating technology with construction delivery, and leading multidisciplinary teams to enhance efficiency, transparency, and commercial performance.

CEO - AnalystPro
Joseph Heade
Joseph is the Founder and CEO of AnalystPro, a B2B SaaS company transforming commercial decision making through automation and data intelligence. With over eight years of experience across venture capital, strategy, M&A, consulting and start ups, Joseph brings a rare blend of technical depth and commercial rigour to building scalable technology businesses.
Before founding AnalystPro, Joseph held senior roles at Nationwide Building Society, Infineon Technologies and Gartner, where he applied advanced research and analytics to inform high stakes strategic decisions. He also led research and market analytics at Can & Company and worked in venture investment as both Venture Associate and Venture Principal.
Joseph founded AnalystPro to bridge the gap between complex data and actionable insight, enabling businesses to move faster and make better informed decisions with confidence. His background combines engineering, machine learning, go to market strategy and product design, with hands on expertise across Python, SQL, Excel, Figma and SaaS growth tooling.
He is an alumnus of Loughborough University and Politecnico di Milano and frequently speaks on the future of AI in financial modelling and commercial analytics.