Backing Visionary Founders Who Build the Future
At Catalyst Industries, we take a founder-led approach when selecting the technology companies we partner with. For us, the strength of a business begins with the strength of its founders. We look for individuals who combine deep technical expertise with a proven ability to execute.​
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We work closely with our founders to help them achieve their strategic objectivesnot just by providing capital and platform support, but by opening doors. We actively leverage our global network of senior industry executives, advisors, and subject matter experts to accelerate commercial traction, shape go-to-market strategies, and unlock key partnerships. Our hands-on approach is designed to amplify each founder’s vision and ensure they have the right backing to scale with confidence.
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We’re proud to work with founders who are not only visionary but also deeply mission-driven. By backing leaders of this calibre, we ensure that everything we deliver through Catalyst is grounded in real-world relevance and built for long-term impact.
Meet The Founders

Founder & CEO - Playter
Jamie Beaumont
Jamie is the founder and CEO of Playter, a London-based fintech company offering a 'Buy Now, Pay Later' (BNPL) solution tailored for small and medium-sized enterprises (SMEs). Launched in 2021, Playter enables SMEs to spread the cost of professional services—such as software, marketing, and recruitment—over 6 to 12 months, while ensuring suppliers are paid upfront within 24 hours. This approach empowers SMEs to manage cash flow more effectively without incurring interest or giving up equity.
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Under Jamies leadership, Playter has experienced rapid growth, securing over $58 million in funding to date. This includes a $1.7 million seed round in March 2022 and a significant $55 million equity and debt round in June 2022, led by Adit Venture Capital and Fasanara Capital, with participation from Fin Capital, Act Venture Capital, and 1818 Ventures.These investments have fuelled Playter’s expansion within the UK market and laid the groundwork for future international growth

Founder & CEO - Isometric
Eamon Jubbawy
Eamon is a British entrepreneur renowned for founding and leading innovative technology ventures across various sectors.
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Studying Economics and Management at the University of Oxford, Jubbawy co-founded Onfido alongside Husayn Kassai and Ruhul Amin. The company specialised in AI-driven identity verification, serving clients such as BT, HSBC, and Revolut. Under Jubbawy's leadership as COO, Onfido verified over 1 billion identities and prevented more than 40 million fraud attempts. In 2024, Onfido was acquired by Entrust, a US-based digital security company, for $650 million, marking one of the UK's most significant tech exits.
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Following his departure from Onfido in 2020, Jubbawy founded Isometric in 2022, aiming to introduce trust into the carbon removal industry. Isometric operates as a carbon registry, issuing scientifically rigorous carbon removal credits to help companies meet their climate commitments reliably. In 2023, Isometric secured $25 million in funding to drive carbon removal innovation.
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Co-Founder & CPO - PlanLab
Martin Davtyn
Martin is the co-founder and Chief Product Officer (CPO) of PlanLab.ai, a London-based startup pioneering AI-driven solutions for infrastructure project planning. Established in January 2024, PlanLab.ai aims to modernise the planning processes of large-scale infrastructure projects, addressing the prevalent issues of delays and budget overruns by integrating advanced optimisation and machine learning technologies.
Before founding PlanLab.ai, Martin served as a Lead Data Scientist at BCG X, the technology and design division of Boston Consulting Group. In this role, he led the development of supply chain optimisation products and contributed to various industrial AI applications. His academic background includes a Master's in Computer Science and a subsequent Master's in Statistics from ETH Zurich, where he specialised in natural language processing. ​

Co-Founder & CEO - PlanLab
Felix Hudson
Felix Hodson is the Co-Founder and CEO of PlanLab.ai, a London-based startup dedicated to transforming infrastructure project planning through artificial intelligence and optimisation technologies. Before founding PlanLab in early 2024, Hodson led Boston Consulting Group’s (BCG) large capital project planning practice in London, where he spearheaded analytics projects across supply chain, manufacturing, and operations. His experience at BCG involved developing and implementing advanced optimisation solutions for complex industrial challenges.
Hodson holds a First-Class Honours degree in Economics, Mathematics, and Statistics from Queen Mary University of London. His academic background, combined with his industry experience, positions him at the forefront of integrating AI into infrastructure planning. At PlanLab, he leads a team focused on developing tools like the Critical Path Drag Calculator and Resource Optimizer, aiming to enhance project scheduling and resource allocation for large-scale infrastructure projects.
Under Hodson's leadership, PlanLab.ai has attracted attention for its innovative approach to addressing inefficiencies in infrastructure planning. The company's solutions are designed to assist subject matter experts in navigating complex project planning with greater efficiency and accuracy, ultimately contributing to more sustainable and economically viable infrastructure development.
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Founder & CEO - Brendon Buck Architects
Brandon Buck
Brandon Buck is the founder and Design Director of Brandon Buck Architects, a London-based practice established in March 2024. With over two decades of experience at renowned firms such as Zaha Hadid Architects, Foster + Partners, Kohn Pedersen Fox Associates (KPF), and Perkins\&Will, Buck has led the design and delivery of prestigious, complex projects both in the UK and internationally.
Prior to founding his own practice, Brandon served as Design Principal at Perkins & Will's London studio, where he contributed to significant projects including the Which? Headquarters, Sixty London at 60 Holborn Viaduct, and Aykon London One. His academic credentials include a Master of Architecture from the University of Pennsylvania School of Design, a Bachelor of Arts from Columbia University, and RIBA Part 3 qualification from London South Bank University.
Brandon Buck Architects blends big-firm expertise with a boutique, design-driven approach. The firm's inaugural project, Port Nimara in Anguilla, is a world-class superyacht marina developed in collaboration with Perkins&Will and SF Marina. This ambitious waterfront development integrates architecture, landscape, and marine engineering to create a resilient and elegant coastal destination.
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Co-Founder - Berga & Gonzalez
Alberto Berga
Alberto is a Spanish architect and co-founder of Berga & González, an architectural visualisation studio established in Barcelona in 2001 alongside Javier González. Initially operating as a traditional architecture practice, the firm integrated visualisation processes from the outset, positioning themselves as early adopters in the field.
Berga & González has since evolved into a leading agency in architectural visualisation, specialising in property marketing and architecture. Their services encompass traditional still images (CGIs), film, immersive content including virtual reality, and design consultancy. The firm boasts a substantial team capable of managing complex projects, consistently delivering high-quality services while adhering to deadlines.
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Alberto's passion for architecture was nurtured from a young age, influenced by his father's work as a draftsman. He pursued his studies at the Barcelona School of Architecture. Throughout his career, Berga has emphasised the importance of creating a positive work environment, advocating for honesty, flexibility, and respect within the team. He believes in balancing work with personal life, ensuring that team members feel valued and heard.
In 2016, Berga co-founded AVA, a non-profit organisation aimed at organising and recognising the work of architectural visualisation professionals. The initiative emerged from collaborative discussions among various studios in Barcelona, leading to events that fostered community and shared knowledge within the industry.

CEO & Founder - Catalyst Industries
Sammy Al Sharifi
Sammy is the founder and CEO of Catalyst Industries, a London-based platform launched in 2024 that connects advanced technology solutions with risk management advisory services. The company focuses on addressing significant challenges across industries by leveraging partnerships with leading and emerging technology providers. Notably, Catalyst Industries has collaborated with IBM to integrate AI, ESG, and asset lifecycle management products into its offerings.
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Sammy is currently the Transformation Risk Lead at Pay.UK, the operator of core UK inter-bank payment systems including Bacs and Faster Payments. Acting in a senior leadership capacity, he oversees risk management for major technology programmes, with a focus on the Next Generation Infrastructure (NGI) initiative, designed to deliver a modern, secure, and scalable payments platform. He also leads strategic risk efforts around payment fraud, guiding the development of advanced prevention and detection capabilities. His role ensures that Pay.UK’s digital transformation is secure, resilient, and future-ready.
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Sammy is an experienced risk management leader.He has held positions as an Associate Director for AECOMs Integrated Programme Controls Team and as Real Estate Risk Management Lead for Turner & Townsend. He has led the risk management on numerous multi-billion pound programmes with notable Clients such as Pay.UK, Grosvenor, Battersea Power Station Development Company, Qatari Diar and National Highways.
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Sammy also previously served as UK CEO of Senseta, a US-based firm specialising in AI, data analytics, and autonomous systems. During his tenure, he secured strategic partnerships with Microsoft, NVIDIA, and Plymouth Rock Technologies, helping to grow Senseta’s global footprint.

Founder & CEO - Asano
Mark Hamilton
Mark is the Founder and CEO of Asano, a real estate development intelligence company addressing the industry’s data fragmentation challenges. Asano enables institutional developers to make faster, more informed decisions by transforming complex real estate data into unified, actionable insights, enhancing capital efficiency and execution oversight across planning, finance, and delivery.
Mark began his career on the $16 billion World Trade Center redevelopment in New York before relocating to the UAE with Louis Berger (now WSP), where he advised on major destination and theme park developments for Miral.
At JLL, he led digital services across the Middle East, scaling a technology services business unit to over $10 million in annual revenue. He worked closely with sovereign developers and giga projects, advising C-suite leadership on portfolio governance, data strategy, and regional digital transformation.
Mark also launched JLL’s digital twin platform, securing a $5 million implementation with an institutional Abu Dhabi developer and enabling broader adoption of data-driven development workflows.
He holds two patents in motion capture and interactive environments, received an Epic Games MegaGrant for immersive technology R&D, and has contributed to Stanford University research on real estate data modelling and asset digitisation.